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Victoria’s Secret was likely where you bought your first fancy bra. Since then, your taste (and maybe your size) has changed.
While the internationally famous line is popular for a reason, they don’t have the best reputation for an inclusive size range and quality.
If you’re looking to break up with VS, these alternatives are worth a look.
What Victoria’s Secret Does Really Well
There are plenty of reasons why people love Victoria’s Secret. They offer some iconic, sexy styles that are likely what you imagine when you think of the word “lingerie.”
They also have a more cute, loungewear-focused brand, PINK. The sweats, leggings, and frequently on-sale panties are particularly attractive to young adults.
Also worth mentioning is their notoriety for great fragrances. While these are a part of what makes the brand unique, you won’t find another bra brand that makes perfumes.
Of the long list of reasons Victoria’s Secret is uniquely likable, there are two things that people love Victoria’s Secret for most:
- Push-up bras with serious lift – The famous (or infamous) “Bombshell” bra was a rite of passage for many, and VS remains the reigning champ for those looking to add cup sizes.
- Comfortable lounge basics – The PINK line from Victoria’s Secret offers decently high-quality items that are comfortable enough to wear all day and night.
Where Victoria’s Secret Might Fall Short For You
While VS is a top name in the lingerie industry, it’s far from perfect.
Some common concerns people have about the brand include a lack of size inclusivity, rigid shaping from the foam cups, a decrease in the brand’s overall quality over time, and weird fitting in general. They focus on a specific type of body, which leaves little room for people who are shaped differently to find what they need there.
The Best Victoria’s Secret Alternatives at a Glance
- Thirdlove— Best for daily wear
- Aerie– Best for loungewear
- CUUP— Best for basics
- Panache – Best for Larger Busts
- SKIMS – Best Shapewear Alternative
| Brand | Best For | Style/Vibe | Size Range | Support Level |
| ThirdLove | Daily wear | Practical, simple | Wide and inclusive, with half-cup sizing | Medium support, comfort-focused |
| Aerie | Loungewear and casual styles | Casual, cute | Somewhat inclusive | Light, focused on comfort |
| CUUP | Stylish basics | Straightforward, trendy basics | Wide and inclusive | Light to moderate |
| Panache | Larger busts specifically | Structured support and lacy styles for large busts | Focused on DD and larger | High support for large cup sizes |
| SKIMS | Loungewear and shapewear | Sleek, simple, shaping | Highly inclusive across sizes | Light to medium, compression-focused |
1. Thirdlove – Best for Daily Wear Bras
If your favorite daily wear bra is from Victoria’s Secret, consider upgrading to Thirdlove.
Focused on comfortable fit and everyday basics instead of frilly, lacey designs (though they do have those, too!), ThirdLove has built a loyal following of repeat customers over the years. Their bras use organic cotton and temperature-regulating fabric, along with tagless labels that keep irritation to a minimum.
What Thirdlove does far better than Victoria’s Secret is sizing. While many VS bras are only offered in band sizes 32 to 40 and cup sizes A to DDD, Thirdlove offers most of their bras in band sizes 32 to 44 and cup sizes AA to H, making them more accessible to a wider range of people.
While they don’t have quite the extensive catalogue of clothing items or lingerie sets that Victoria’s Secret does, Thirdlove does offer a modest selection of activewear.
Why it’s a good alternative to Victoria’s Secret: Comfort-focused designs for daily wear that have better reviews on comfort and quality than VS, with a better size range.
Pricing: Most popular bras range from $68 to $72.
Pros
- Similar pricing to Victoria’s Secret
- Comfortable designs for everyday wear
- Inclusive size range with half sizes
- Better support and quality
Cons
- Fewer products than Victoria’s Secret
- Limited sexy lingerie options
2. Aerie – Loungewear and casual styles
For the PINK lovers and younger adult bra buyers, Aerie provides a cutesy, affordable alternative.
This trendy, beloved intimates brand from American Eagle offers a similar catalogue to Victoria’s Secret and PINK, down to headbands, hair clips, and something they appear to have invented called the “Sparekini,” a tiny, thin bikini that takes up no space in your purse or suitcase.
The styles are colorful, sporty, and youthful, making attractive loungewear, activewear, and swimsuits– exactly what Victoria’s Secret is known for. Frequent sales and generally lower prices make it more affordable than VS as well.
Despite all of the obvious advantages, Aerie is not known for consistently high quality or longevity in wear. Support is typically lighter as well, making it more of a casual comfy alternative than the best option for a supportive daily bra.
Why it’s a good alternative to Victoria’s Secret: Comparable bra, panty, and loungewear styles with more inclusive sizing and often cheaper.
Pricing: Bras mostly around $50
Pros
- Affordable
- Similar vibes to PINK in clothes and intimates
- Frequent sales
- Comfortable loungewear and activewear
- Super comfy
Cons
- Not proper lingerie
- Quality hit or miss
3. CUUP – Best for upgraded basics
For a basic that’s a little bit more luxurious, CUUP is the Victoria’s Secret alternative you’ll want to check out.
Some of the more pared-down, simple mesh and lace designs on CUUP’s site rival the styles folks love about Victoria’s Secret. Their balconette bra, for example, has a straight-across cup that stays hidden under square or scoop necklines and looks fancy.
Aside from the beautiful bra and lingerie styles, CUUP also has a decent selection of loungewear and apparel available. The line is not as extensive or cute as Victoria’s Secret, but reviewers keep coming back to how soft and lightweight their sets are, even if support and durability get mixed feedback.
It’s a little bit pricier across the board than Victoria’s Secret, but their size range is also more inclusive, offering sizes 30A to 50H in some styles.
Why it’s a good alternative to Victoria’s Secret: Sexy basics with noticeably soft fabric.
Pricing: Most bras are around $80
Pros
- Size inclusive
- Comfortable quality
- Sexy basics
- Extensive bra and panty styles
- Loungewear and swimwear
Cons
- Pricier
- Mixed quality reviews
4. Panache – Best for Larger Busts
Victoria’s Secret isn’t known for providing support for large busts– and that’s where Panache excels.
Panache is known for making high-quality bras with a focus on structure and support for larger busts. They still have similarly sexy and lacey styles to Victoria’s Secret; they just have superior support.
The price range is similar to VS, but a little more expensive due to the specialized market Panache caters to. Panache boasts some serious brand recognition, with thousands of positive reviews across social media sites from folks with large busts claiming it’s the only brand that makes bras that hold you up without pinching and digging.
As far as variety, Panache mostly stays in the bra lane, so you won’t find your new favorite joggers here.
Why it’s a good alternative to Victoria’s Secret: Lacy styles similar to Victoria’s Secret, but catered to full busts with extra structure and support.
Pricing: Bras range from $60 to $80
Pros
- Better support for bigger busts
- A large amount of positive reviews and raving fans
- Similar price point
Cons
- Fewer options for small busts
- No loungewear, limited activewear
5. SKIMS – Closest Comparison for Apparel
For VS fans that are really more PINK fans, SKIMS offers cute loungewear alongside dailywear bra staples.
SKIMS’s sleepwear, sweatpants, leggings, hoodies, and bodysuits get glowing reviews across social media for comfort and style, with many items going viral. The designs are more minimalistic and simple compared to the PINK graphics that you’ll find on Victoria’s Secret, but they’re still very cute and stylish.
While the loungewear is a unique selling point that many others on this list don’t offer, SKIMS matches VS in other ways too, including simple bras for daily wear and finer lingerie sets and pieces. Their bras and bralettes are similar in comfort and quality to many of VS’s most popular styles.
SKIMS is also far more size and skin tone inclusive, with a similar price point to VS.
Why it’s a good alternative to Victoria’s Secret: Cute minimalist loungewear, wider size range, similar pricing.
Pricing: Bras range from $50 to $70.
Pros
- Wide size and skin tone range available
- Cute, comfy loungewear
- Positive reviews on comfort
- Similar price range to Victoria’s Secret
- Minimalist styles and nice lingerie
Cons
- Questionable quality
- Brand controversy about business practices and sustainability
So, What’s the Best Alternative to Victoria’s Secret?
While Victoria’s Secret is popular for a reason, there are many ways the brand falls short. Limited size range and iffy quality are common complaints, and the brand’s history of misconduct allegations hasn’t helped its image either.
If you still can’t decide what to try next, think of it this way:
- Choose ThirdLove if you love Victoria’s Secret for daily wear basics but want something a bit comfier. Their bras are highly reviewed for comfort.
- Choose Aerie if you love VS’s PINK line for casual panties and loungewear. It’s seriously cute, more size-inclusive, and often cheaper than VS.
- Choose CUUP if you love the mesh and lace styles. Their basics are fancy enough to pass as true lingerie, but still comfortable enough for daily wear.
- Choose Panache if you have a larger bust and struggle to find the right size or support from Victoria’s Secret. Their bras are built to hold you in place all day without digging in.
- Choose SKIMS if you want comfortable loungewear and basic bras like Victoria’s Secret, with similar pricing but far more inclusive sizing.