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Designer brand Natori has built a loyal following for its lingerie, and for good reason. Its bras are well-constructed and durable, made from soft, comfortable fabrics, with a rare focus on bras for shallow breasts, which is a shape most other brands overlook.
Still, Natori’s sizing tops out in a fairly narrow range, so people with larger busts often won’t find what they need. Many customers with larger chests report that Natori’s bras don’t give the lift or support they’re looking for.
If you love what Natori does well but need something that fits your body more precisely, here are five alternatives worth checking out:
What Natori Does Really Well
Part of Natori’s appeal comes down to its status: as a designer label, the name carries real weight in the fashion world, and that reputation is backed up by the product itself.
The materials and construction are soft, comfortable, and built to last, and the lingerie leans into a genuinely sultry aesthetic, with lace pieces available across a range of colors and styles.
The brand’s catalog goes well beyond bras too, spanning swimwear, jewelry, menswear, shoes, and even bridal. Two things stand out in particular:
- Affordability relative to its positioning. Despite the luxury branding, Natori’s basic bras are surprisingly accessible, with many options landing around $50.
- A genuine focus on shallow breasts, a shape most lingerie brands simply don’t design for, which is a big part of why Natori has such a dedicated fan base.
Where Natori Might Fall Short For You
The biggest limitation is sizing. Many of Natori’s bras only run from 30A to 38DDD, which leaves a lot of bodies without good options. That narrow range has a direct knock-on effect on support: since the fit is built around shallower shapes, reviewers with larger busts frequently report that Natori’s bras don’t provide the lift or structure they need.
That being said, here are a few alternative options to consider!
The Best Natori Alternatives at a Glance
- Wacoal — Closest overall alternative
- ThirdLove — Best for daily wear bras
- Thistle and Spire — Best handcrafted, edgy alternative
- SKIMS — Best shapewear alternative
- Panache — Best for larger busts
| Brand | Best For | Style/Vibe | Size Range | Support Level |
| Wacoal | Closest overall alternative to Natori | Classic, polished, everyday luxury | Broad, spans petite to plus | Strong, structured support |
| ThirdLove | Daily wear and everyday comfort | Simple, practical, no-fuss | Wide and inclusive, with half-cup sizing | Moderate, comfort-focused support |
| Thistle and Spire | Edgy, handcrafted lingerie | Bold, artistic, statement-making | Narrower, more curated range | Light to moderate, style-first |
| SKIMS | Shapewear and smoothing layers | Sleek, minimal, body-contouring | Very inclusive across sizes and shapes | Compression-based, not traditional bra support |
| Panache | Larger busts specifically | Practical, fuller-figure focused | Extends well beyond standard ranges | Strong, engineered for larger cups |
1. Wacoal – Natori’s Closest Direct Competitor
For the most similar brand to Natori, try Wacoal. This popular, high-quality brand has long been trusted and revered as a bra maker that offers great support, shaping, and durability.
Taking a look at the website, it’s clear that these two are bringing similar styles, quality, and price ranges to the table. Both are mentioned frequently in online forums and on social media as top brands for bras, though Natori is known for their solutions for shallow breasts while Wacoal focuses on slightly larger busts.
Wacoal has a wide range of items available as well; however, they aren’t a designer brand with other luxury clothing options. You’ll find a wider variety of shapewear, as well as loungewear, lingerie, and plenty of types of bras, but you won’t find shoes or jewelry here. While some of the bras available are similar prices, some are a little bit pricier.
Why it’s a good alternative to Natori: Very similar styles and prices, equally high-quality with plenty of options, a similar price point, and more inclusive sizing for larger busts.
Pricing: Most bras are $60-$70.
Pros
- Wider range of sizes
- Similar styles to Natori
- Highly reviewed brand
- Affordable bra options
- Wide variety of styles and products
Cons
- Not suitable for small busts
- Fewer clothing options
2. Thirdlove – Best for Daily Wear Bras
If you love Natori for simple, well-constructed basics like the Bliss line, give ThirdLove a try.
Thirdlove has a much wider range of sizes than Natori, from 30A to 44H, with half sizes available for in-betweeners. While they don’t focus on shallow breasts, they do offer styles that work for shallow breasts, like plunge bras with mesh upper sections to get rid of gapping.
The biggest difference here is the sheer variety of items available. Thirdlove is more focused on supportive, comfortable, high-quality bras for daily wear. Natori, on the other hand, is a luxury designer brand that offers a variety of clothing items. But when it comes to the basics, Thirdlove is comparable to Natori in quality and comfort.
Thirdlove also has a wider range of sizes available (including in-between and half sizes) and many options suited for different needs, with plenty of wireless styles, temperature-regulating fabrics, and nursing and post-surgery bras.
Why it’s a good alternative to Natori: High-quality bras for daily wear with more inclusive sizing and shade ranges than Natori.
Pricing: Most popular bras range from $68 to $72.
Pros
- Affordable
- Comfortable bras for daily wear
- More size-inclusive than Natori
- Half-sizes, nursing, and post-op bras available
- Support and lift highly rated
Cons
- Smaller variety of products
- Not focused on lingerie
3. Thistle and Spire – Best Handcrafted Edgy Alternative
For those into Natori’s more luxurious, edgy styles, the handcrafted touch at Thistle and Spire is a great alternative.
A fellow woman-owned brand, Thistle and Spire specializes in offering bodices, bras, and other lingerie items with a dark, edgy, seriously sexy vibe. Like some of Natori’s saucier offerings, Thistle and Spire is all about dramatic statement pieces, featuring motifs like tigers and dragons.
Where they fall behind Natori is in the variety of their offerings. This brand is focused on making a smaller catalogue of high-quality statement pieces rather than a large menu of bras, swim, shapewear, and clothing. They do have Natori beat on size inclusivity, offering sizes XS to 3X.
If you want some unique lingerie with wow factor in an inclusive size range, you may want to see if Thistle and Spire has what you’re looking for.
Why it’s a good alternative to Natori: Edgy, sexy statement pieces similar to Natori’s with a dramatic, unique touch and more size inclusivity.
Pricing: Bras and bodices range from $65 to $118
Pros
- Handcrafted
- Inclusive size range
- Unique, sexy statement pieces
- True lingerie
- High quality
Cons
- Expensive
- Limited selection
4. SKIMS – Best Shapewear Alternative
One thing Natori slacks on is shapewear– SKIMS does not. If you like the comfort, quality, and look of Natori garments but want to find a bodysuit that will snatch you in, SKIMS is the place to go.
Like Natori, SKIMS offers a wide range of bras, lingerie, swimwear, and even men’s clothing. You’ll find well-designed, attractive options for everything from simple, basic wirefree bras to lacy balconettes. However, there are fewer flashy, designer items than Natori.
Unlike Natori, SKIMS also produces an expansive line of shapewear for every body, level of compression, and type of garment. You’ll find bodysuits, bralettes, underwear, and waist trainers with compression ranging from light to extra strong.
SKIMS is yet another brand with a more inclusive size range, and they have a variety of skin tones available as well. They do have some nicer lingerie items, and a clothing line with more options than other bra brands, but their focus is largely on comfortable items for daily wear.
Why it’s a good alternative to Natori: Simple, well-constructed basics in a larger size range than Natori, plus dozens of shapewear options.
Pricing: Bras range from $50 to $70.
Pros
- Wide size and skin tone range available
- Variety of shapewear at different compression levels
- Comfortable basics like Natori
- Similar price range to Natori
- Menswear, swimwear, and clothing available
Cons
- Not as many fine lingerie options
- Not quite a designer brand
5. Panache – Best for Larger Busts
Where Natori focuses on shallow busts, Panache is a great option for those with larger breasts.
Panache is known for making high-quality bras, just like Natori. Panache, however, focuses on providing structure and support for larger busts, where Natori focuses more on shallow breasts.
As far as variety of items, Panache offers a very large selection of proper lingerie, including bodysuits, lacy mesh bras, suspenders, and more. Where they fall short of Natori is clothing items; while they offer a few activewear essentials and a swimwear line, Panache is nowhere near the luxury designer clothing label that Natori is.
Still, if you like the sexy designs and comfortable daily wear basics that Natori offers but have a cup size larger than DD, Panache is definitely your best bet.
Why it’s a good alternative to Natori: Like Natori, Panache offers well-designed, comfortable bras and lingerie, with a focus on larger cup sizes.
Pricing: Bras range from $60 to $80
Pros
- Better support for larger busts
- Well-structured bras for daily wear
- Lacy lingerie options
- Similar pricing to Natori
- Swimwear and activewear
Cons
- Not ideal for smaller or shallow busts
- Not many clothing options
So, What’s the Best Alternative to Natori?
Natori earns its reputation, but no single brand fits every body, and that’s really the question to answer before you pick an alternative: what does your body actually need that Natori isn’t giving you?
If it’s simply a wider size range with the same level of polish and structure, start with Wacoal. It’s the closest thing to a like-for-like swap, matching Natori’s quality and construction while extending well past its size ceiling.
If comfort and everyday wearability matter more than a fashion-forward look, ThirdLove is worth trying next, since its size range (including half-cup sizing) goes further than Natori’s while keeping things simple for daily rotation.
Want something closer to Natori’s sultrier side, minus the sizing limits? Thistle and Spire leans into that same bold, luxurious lingerie aesthetic with a more handcrafted, edgy edge.
If support and structure are the real issue, the conversation shifts a bit. For anyone who needs shapewear, a category Natori barely touches, SKIMS is the obvious next stop, built specifically for smoothing and contouring rather than traditional cup support.
And if you’ve struggled to find real lift in larger cup sizes, Panache is the brand to try first: it’s engineered specifically for DD+ busts, addressing the exact support gap that shows up most often in Natori’s reviews.
The fastest way to narrow it down: figure out whether your priority is fit, comfort, style, or support, then start with the brand built around that specific need rather than trying every option at once.